links to be added

Paul Pival
Chad Boeninger

Outreach is fostering relationships with people unconnected with the organization
Why provide outreach?
We must be where people are…

Blogs,
WP Polls plugin for Word Press blogs
can use blogs as a knowledge base

Wiki
teach classes from wiki content
online “handout” of course materials

Facebook
use it to make yourself accessible/approachable
link to your profile
import info from blogs, etc. into facebook
occasionally gets reference questions in facebook

Chat
Meebo
Pigeon – plugin connects to meebo widget
embed same meebo widget in lots of places
embed different widgets to know where people are coming from (embed one in catalog, for example, listed as “catalog help”)

Skype – VoIP
share video and audio

screencasting
jingproject.com
capture still or video images with audio; save, embed, share
doesn’t allow editing
works with anything on your desktop

screencastomatic.com
similar, web-based tool
browser capture only?

Knowledge Base Publisher
open source
for FAQs, etc.
See stats on views of each FAQ “article”
user ratings
glossary
customers can submit a question
provides suggested answers as well as place to email questions?
Easily add questions from customers to the knowledge base

links to be added

Darlene Fichter

The eyes only see what the mind comprehends

web 1.0
people who knew html
programmers

web 2.0
everyone can participate
don’t need to know html (blog, wiki)
citizen journalists, stock photo sites

DIY Programming
5 minute customization of applications
no longer the purview of techno elite

Mashup: a web application that uses content from more than one source to create a new service
uses api or rss feed
term comes from pop music

ecosystem:
open data
open set of services & apps (APIs)
Us

programmable web – mashup dashboard
most mashups involve maps (also photos, shopping)

Web 2.0 implications
fastest growing ecosystems
don’t have to get anybody
s approval to provide a new API to the Internet operating systems
Content that can be repurposed and remixed gets used

mashup tools:
Yahoo maps
Frappr
Google Maps
Yahoo Pipes
Popfly

Frappr – map of blogging librarians – social applications, identifies communities
uses google API and community contributed content

community walk – good for showing tours

Google My Maps
go to maps.google.com
click on My Maps
add pushpins plus notes, photos, to create a map
Embed the code in your library site
library branches
historical buildings
locations in stories

chocomap.com
google API and Directory data

McMaster Aerial Photos
Google API and library photo index data

Western Springs History
easy for anyone who edit some html or xml files
Google API and location of historic buildings
need production API key or developer code

Yahoo Pipes
Powerful, but more complicated
Tutorial

http://mrspeaker.webeisteddfod.com/2007/…

Cambridge public library
Top 20 new books
Syndetics – book covers
data – top 20 new books

Unintended consequences
Garbage in, garbage out
client side scripts that modify pages
-al instances of Microsoft on any site are rewritten to say “…”

Visualization Tools
newsmap
Facets as elastic lists

Social sites for data visualizations
allows new kind of data analysis
both curious and serious, statistician and citizen
important new medium

in a nutshell:
an individual should get value from their contribution
contribtions should provide value to peers as well
organization that hosts the sites should derive some benefits and derviv aggregate data

Swivel
drill down to see data

Many Eyes
view and discuss visualizations, create visualizations from existing data sets
register to upload own data

Trendalyzer/Gapminder

Lee Rainie from the Pew Internet and American Life Project is a very engaging (and very fast) speaker. I know I missed some points. Will post links to presentations when I can.

Blogging is about community building and conversation

8 hallmarks of the new digital ecosystem:

1. Media & gadgets are part of everyday life
2. internet, esp. broadband is at center of revolution

• 73% of adults online, 94% teens
• broadband users are content creators

3. New gagdets allow access anywhere – wirelessness is its own adventure
4. Ordinary citizes have a a chance to be publishers, movie makers, artists, song creators, etc.

• 55% teens have profiles on social network sites
• 20% of adults
• dashboards for social lives
• 33% college students keeps blogs and regularly post (but often integrated in social network sites)
• 54% read blogs, 36% adults read blogs
• 19% of yas online have created an avatar that interacts with others online. 9% of adults
• 15% of yas have uploaded videos

5. All those content creators have an audience – more people reading/accessing than are creating

• 44% of yas use wikipedia
• 14% use podcasts

6. – ratings?

• 37% of yas have rated items, 32% adults
• 34% Yas have tagged online content, 28% adults
• 25% of yas have commented on videos, 13% adults

7. Online americans customizing their online experience with 2.0 tools

• 40% of yas customize news and other info pages – half are on specialty listservs
• 25% yas use rss feeds

8. different people use these technologies in different ways

Assets (gadgets), Actions, Attitudes
-found 10 major user groups:

high-end

• omnivores 8%
• Connectors 7%
  • don’t create quite as much content as omnivores
• Lackluster veterans 8%
  • don’t like being always-on
• productivity enhancers 8%
  • stuff helps them do their jobs and be more efficient

middle end

• Mobile centrics 10%
  • love their cell phones, not so much with the internet
• Connected by hassled 10%
  • information overload

low-end groups

• inexperienced experimenters 8%
  • casual users, not highly motivated
• light but satisfied 15%
• • fine with what they have, don’t need much more, check email from time to time
• indifferents 11%
  • lifestyle choice – proud dislike for technologies
• off the network 15%
  • no cell phone or internet connection

Surprises:

• large low-tech crowd 49%
• small technophiles group 8%
• lots of tech capability idles in people’s hand and homes (far from mature phase of ICT adoption)
• “Demand pull” lags “supply push” considerably
• quiz available at pew website

What does connectivity do to us?

1. volume of info grows – long tail expands
2. velocity of info increases – “smart mobs” emerge
3. venues of intersection of info and people multiply – place shifting occurs, “absent presence” occurs (also “present absence”)
4. venturing for information changes – search strategies and search expectations spread in the google era
5. vigilance for info transforms – attention is truncated “continuous partial attention” and elongated “deep dives”
6. valence (relevance) of info improves – “Daily me” and “daily us” gets made
7. Vetting of info becomes more social – credibility tests change and people ping their social networks
8. viewing of info is disaggregated and becomes more horizontal – new reading strategies emerge as coping strategies
9. voting and ventilation about info proliferates
10. inVention of info and the visibility of creators is enabled

Be confident in what you already know aobut how to meet people’s reference and entertainment needs