My friend Lisa told me about this and I liked the idea enough to pass it on:

When one of her coworkers tries a restaurant and really likes it, she will pick up several matchbooks or business cards from the restaurant, write her name on it and pass them out to her other friends and coworkers. Now the whole group does this, and they each have a little collection to sift through when they need a recommendation or when they are trying to remember “what was the name of that Cuban restaurant that Karen told us about?”

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